Client Profile Photo - Mara Paderson
Client Profile Photo - Mara Paderson
Client Profile Photo - Mara Paderson
Y-Combinator
Y-Combinator
Y-Combinator
Sequoia
Sequoia
Sequoia

Supporting Startups backed by

Real founders.
Real sprints.
Real outcomes.

Watch 2025 Showreel

Everything you need to know, in one short video

Senior Phone

Senior Phone

Senior Phone : AI-Powered Phone & Caregiver Dashboard for Safer Senior Living

Product Design & Strategy

Website Design & Development

AI-Driven Interaction Design

Senior Phone

Senior Phone

Senior Phone : AI-Powered Phone & Caregiver Dashboard for Safer Senior Living

Product Design & Strategy

Website Design & Development

AI-Driven Interaction Design

Davycare

Davy Care

Davy Care: A Digital Lifeline for Patients Facing High Prescription Costs

UI/UX Design for Healthcare Platforms

Web Development (Responsive)

Custom Illustration & Iconography

Davycare

Davy Care

Davy Care: A Digital Lifeline for Patients Facing High Prescription Costs

UI/UX Design for Healthcare Platforms

Web Development (Responsive)

Custom Illustration & Iconography

Juno

Juno

Juno: Turning a Membership Concept Into a Scalable Lifestyle Platform

Product Design & Strategy

Web Dev. (Lifestyle & Membership)

Design Systems & Component Libraries

Juno

Juno

Juno: Turning a Membership Concept Into a Scalable Lifestyle Platform

Product Design & Strategy

Web Dev. (Lifestyle & Membership)

Design Systems & Component Libraries

Custom Shopify Project for Patagonia

Patagonia

Custom Shopify Project for Patagonia

Shopify Development

Custom Shopify Project for Patagonia

Patagonia

Custom Shopify Project for Patagonia

Shopify Development

Sully.ai

Sully.ai: From Complex to Clear — Revamping an AI Healthcare Pitch Deck

Narrative & Pitch Deck Strategy

Investor Presentation Design

Visual Storytelling & Infographics

Sully.ai

Sully.ai: From Complex to Clear — Revamping an AI Healthcare Pitch Deck

Narrative & Pitch Deck Strategy

Investor Presentation Design

Visual Storytelling & Infographics

Faxsipit

Faxsipit

FaxSIPit: Modernizing Secure Cloud Faxing for Business

B2B Website UX/UI Design

Web Development (Responsive B2B Sites)

SEO & Conversion Optimization

Faxsipit

Faxsipit

FaxSIPit: Modernizing Secure Cloud Faxing for Business

B2B Website UX/UI Design

Web Development (Responsive B2B Sites)

SEO & Conversion Optimization

Hanif’s Foods

Hanif’s Foods — Repositioning a Legacy FMCG Brand Through Bold, Product-First Design

UI/UX Design for B2B Websites

Web Development (CMS)

Hanif’s Foods

Hanif’s Foods — Repositioning a Legacy FMCG Brand Through Bold, Product-First Design

UI/UX Design for B2B Websites

Web Development (CMS)

Quantum & AI-powered Cyber Security

Cystel Consulting

Cystel: Positioning a Cybersecurity Leader for the AI & Quantum Era

UI/UX Design for Enterprise Tech

Responsive Web Development

SEO & Conversion Optimization for B2B

Quantum & AI-powered Cyber Security

Cystel Consulting

Cystel: Positioning a Cybersecurity Leader for the AI & Quantum Era

UI/UX Design for Enterprise Tech

Responsive Web Development

SEO & Conversion Optimization for B2B

Mara Pederson

Senior Product Designer

Senior Product Designer: Portfolio Redesign for a Senior UX Designer

Portfolio & Personal Brand Design

Full-Stack Delivery (Design + Dev)

Custom Illustration & Iconography

Mara Pederson

Senior Product Designer

Senior Product Designer: Portfolio Redesign for a Senior UX Designer

Portfolio & Personal Brand Design

Full-Stack Delivery (Design + Dev)

Custom Illustration & Iconography

Confidential (NDA)

Fitness & Nutrition App: Building a Lifestyle Platform for Workouts, Diet, and Progress Tracking

Mobile App Design & Development

Fitness & Nutrition UX/UI

Progress Tracking Dashboards

Confidential (NDA)

Fitness & Nutrition App: Building a Lifestyle Platform for Workouts, Diet, and Progress Tracking

Mobile App Design & Development

Fitness & Nutrition UX/UI

Progress Tracking Dashboards

CtrlPlain

CtrlPlain: Turning Scattered Sales Data into Guided Execution

AI/ML-Driven UX Design

Responsive Web Development

Custom Visuals & Iconography

CtrlPlain

CtrlPlain: Turning Scattered Sales Data into Guided Execution

AI/ML-Driven UX Design

Responsive Web Development

Custom Visuals & Iconography

LeadNorth

LeadNorth: Building a Bold Digital Presence for a B2B Sales Agency

UI/UX Design for B2B Websites

Web Development (CMS)

Multilingual & Localization Ready

LeadNorth

LeadNorth: Building a Bold Digital Presence for a B2B Sales Agency

UI/UX Design for B2B Websites

Web Development (CMS)

Multilingual & Localization Ready

La Linguana

La Linguana: A Digital Language School Rooted in Patience & Cultural Immersion

Persona-Driven UX/UI Design

Responsive Web Development

Conversion & Booking Flows

La Linguana

La Linguana: A Digital Language School Rooted in Patience & Cultural Immersion

Persona-Driven UX/UI Design

Responsive Web Development

Conversion & Booking Flows

Confidential (NDA)

DeFi Platform: From Concept to Full-Stack Product, Marketing Site, and Explainer Video

Product Design & Strategy

DeFi Platform UI/UX

Full-Stack Web Development

Confidential (NDA)

DeFi Platform: From Concept to Full-Stack Product, Marketing Site, and Explainer Video

Product Design & Strategy

DeFi Platform UI/UX

Full-Stack Web Development

Gaming Community Platform

PlaySense

PlaySense: Redesigning the Benelux Gaming Community Hub

UI/UX Design for Media Platforms

Community Features

Custom Authentication & Profiles

Gaming Community Platform

PlaySense

PlaySense: Redesigning the Benelux Gaming Community Hub

UI/UX Design for Media Platforms

Community Features

Custom Authentication & Profiles

Senior Phone

Senior Phone

Senior Phone : AI-Powered Phone & Caregiver Dashboard for Safer Senior Living

Product Design & Strategy

Website Design & Development

AI-Driven Interaction Design

Faxsipit

Faxsipit

FaxSIPit: Modernizing Secure Cloud Faxing for Business

B2B Website UX/UI Design

Web Development (Responsive B2B Sites)

SEO & Conversion Optimization

CtrlPlain

CtrlPlain: Turning Scattered Sales Data into Guided Execution

AI/ML-Driven UX Design

Responsive Web Development

Custom Visuals & Iconography

Davycare

Davy Care

Davy Care: A Digital Lifeline for Patients Facing High Prescription Costs

UI/UX Design for Healthcare Platforms

Web Development (Responsive)

Custom Illustration & Iconography

Hanif’s Foods

Hanif’s Foods — Repositioning a Legacy FMCG Brand Through Bold, Product-First Design

UI/UX Design for B2B Websites

Web Development (CMS)

LeadNorth

LeadNorth: Building a Bold Digital Presence for a B2B Sales Agency

UI/UX Design for B2B Websites

Web Development (CMS)

Multilingual & Localization Ready

Juno

Juno

Juno: Turning a Membership Concept Into a Scalable Lifestyle Platform

Product Design & Strategy

Web Dev. (Lifestyle & Membership)

Design Systems & Component Libraries

Quantum & AI-powered Cyber Security

Cystel Consulting

Cystel: Positioning a Cybersecurity Leader for the AI & Quantum Era

UI/UX Design for Enterprise Tech

Responsive Web Development

SEO & Conversion Optimization for B2B

La Linguana

La Linguana: A Digital Language School Rooted in Patience & Cultural Immersion

Persona-Driven UX/UI Design

Responsive Web Development

Conversion & Booking Flows

Custom Shopify Project for Patagonia

Patagonia

Custom Shopify Project for Patagonia

Shopify Development

Mara Pederson

Senior Product Designer

Senior Product Designer: Portfolio Redesign for a Senior UX Designer

Portfolio & Personal Brand Design

Full-Stack Delivery (Design + Dev)

Custom Illustration & Iconography

Confidential (NDA)

DeFi Platform: From Concept to Full-Stack Product, Marketing Site, and Explainer Video

Product Design & Strategy

DeFi Platform UI/UX

Full-Stack Web Development

Sully.ai

Sully.ai: From Complex to Clear — Revamping an AI Healthcare Pitch Deck

Narrative & Pitch Deck Strategy

Investor Presentation Design

Visual Storytelling & Infographics

Confidential (NDA)

Fitness & Nutrition App: Building a Lifestyle Platform for Workouts, Diet, and Progress Tracking

Mobile App Design & Development

Fitness & Nutrition UX/UI

Progress Tracking Dashboards

Gaming Community Platform

PlaySense

PlaySense: Redesigning the Benelux Gaming Community Hub

UI/UX Design for Media Platforms

Community Features

Custom Authentication & Profiles

Senior Phone

Senior Phone

Senior Phone : AI-Powered Phone & Caregiver Dashboard for Safer Senior Living

Product Design & Strategy

Website Design & Development

AI-Driven Interaction Design

CtrlPlain

CtrlPlain: Turning Scattered Sales Data into Guided Execution

AI/ML-Driven UX Design

Responsive Web Development

Custom Visuals & Iconography

Hanif’s Foods

Hanif’s Foods — Repositioning a Legacy FMCG Brand Through Bold, Product-First Design

UI/UX Design for B2B Websites

Web Development (CMS)

Juno

Juno

Juno: Turning a Membership Concept Into a Scalable Lifestyle Platform

Product Design & Strategy

Web Dev. (Lifestyle & Membership)

Design Systems & Component Libraries

La Linguana

La Linguana: A Digital Language School Rooted in Patience & Cultural Immersion

Persona-Driven UX/UI Design

Responsive Web Development

Conversion & Booking Flows

Mara Pederson

Senior Product Designer

Senior Product Designer: Portfolio Redesign for a Senior UX Designer

Portfolio & Personal Brand Design

Full-Stack Delivery (Design + Dev)

Custom Illustration & Iconography

Sully.ai

Sully.ai: From Complex to Clear — Revamping an AI Healthcare Pitch Deck

Narrative & Pitch Deck Strategy

Investor Presentation Design

Visual Storytelling & Infographics

Gaming Community Platform

PlaySense

PlaySense: Redesigning the Benelux Gaming Community Hub

UI/UX Design for Media Platforms

Community Features

Custom Authentication & Profiles

Faxsipit

Faxsipit

FaxSIPit: Modernizing Secure Cloud Faxing for Business

B2B Website UX/UI Design

Web Development (Responsive B2B Sites)

SEO & Conversion Optimization

Davycare

Davy Care

Davy Care: A Digital Lifeline for Patients Facing High Prescription Costs

UI/UX Design for Healthcare Platforms

Web Development (Responsive)

Custom Illustration & Iconography

LeadNorth

LeadNorth: Building a Bold Digital Presence for a B2B Sales Agency

UI/UX Design for B2B Websites

Web Development (CMS)

Multilingual & Localization Ready

Quantum & AI-powered Cyber Security

Cystel Consulting

Cystel: Positioning a Cybersecurity Leader for the AI & Quantum Era

UI/UX Design for Enterprise Tech

Responsive Web Development

SEO & Conversion Optimization for B2B

Custom Shopify Project for Patagonia

Patagonia

Custom Shopify Project for Patagonia

Shopify Development

Confidential (NDA)

DeFi Platform: From Concept to Full-Stack Product, Marketing Site, and Explainer Video

Product Design & Strategy

DeFi Platform UI/UX

Full-Stack Web Development

Confidential (NDA)

Fitness & Nutrition App: Building a Lifestyle Platform for Workouts, Diet, and Progress Tracking

Mobile App Design & Development

Fitness & Nutrition UX/UI

Progress Tracking Dashboards

Building products across stages

Building products across stages

The context

Foundrline partners with teams to support products from early builds to growth through focused sprints and ongoing support.

Foundrline partners with teams to support products from early builds to growth through focused sprints and ongoing support.

13+ years

Experience building digital products.

13+ years

Experience building digital products.

Client Profile Photo - Mara Paderson
Client Profile Photo - Shemai
Client Profile Photo - Darby
Client Profile Photo - Austin
Client Profile Photo - Matt
Client Profile Photo - Mara Paderson
Client Profile Photo - Shemai
Client Profile Photo - Darby
Client Profile Photo - Austin
Client Profile Photo - Matt
Client Profile Photo - Mara Paderson
Client Profile Photo - Shemai
Client Profile Photo - Darby
Client Profile Photo - Austin
Client Profile Photo - Matt

100+

Sprints delivered to startups and enterprises.

Client Profile Photo - Mara Paderson
Client Profile Photo - Shemai
Client Profile Photo - Darby
Client Profile Photo - Austin
Client Profile Photo - Matt

100+

Sprints delivered to startups and enterprises.

Idea → Scale

Work on MVPs, GTM, modernisation, and platforms.

Idea → Scale

Work on MVPs, GTM, modernisation, and platforms.

3-5 weeks

Sprint timelines for meaningful outcomes.

3-5 weeks

Sprint timelines for meaningful outcomes.

THE SOLUTION

THE SOLUTION

THE SOLUTION

THE SOLUTION

Three core sprints designed for different product stages.

Sprint 1

Sprint Symbol

Idea to MVP Sprint

Turn a validated idea into a real product users can test — fast, focused, and without overbuilding. Designed to answer one question: is this worth scaling?

For: Idea-stage founders, PMs, and pre-seed teams

Includes:

UX & UI design

Lean backend build

Core feature flows

MVP landing page

MVP landing page

Google Analytics

User insights + next-step roadmap

Timeline:

3-4 Weeks

Outcome:

A validation-ready MVP that real users can interact with and give feedback on.

Sprint 1

Sprint Symbol

Idea to MVP Sprint

Turn a validated idea into a real product users can test — fast, focused, and without overbuilding. Designed to answer one question: is this worth scaling?

For: Idea-stage founders, PMs, and pre-seed teams

Includes:

UX & UI design

Lean backend build

Core feature flows

MVP landing page

MVP landing page

Google Analytics

User insights + next-step roadmap

Timeline:

3-4 Weeks

Outcome:

A validation-ready MVP that real users can interact with and give feedback on.

Sprint 1

Sprint Symbol

Idea to MVP Sprint

Turn a validated idea into a real product users can test — fast, focused, and without overbuilding. Designed to answer one question: is this worth scaling?

For: Idea-stage founders, PMs, and pre-seed teams

Includes:

UX & UI design

Lean backend build

Core feature flows

MVP landing page

MVP landing page

Google Analytics

User insights + next-step roadmap

Timeline:

3-4 Weeks

Outcome:

A validation-ready MVP that real users can interact with and give feedback on.

Sprint 1

Sprint Symbol

Idea to MVP Sprint

Turn a validated idea into a real product users can test — fast, focused, and without overbuilding. Designed to answer one question: is this worth scaling?

For: Idea-stage founders, PMs, and pre-seed teams

Includes:

UX & UI design

Lean backend build

Core feature flows

MVP landing page

MVP landing page

Google Analytics

User insights + next-step roadmap

Timeline:

3-4 Weeks

Outcome:

A validation-ready MVP that real users can interact with and give feedback on.

Sprint 2

Sprint Symbol

Launch + GTM Sprint

Take an existing MVP and make it understandable, desirable, and measurable. This sprint turns “we built something” into “people are signing up.”

For: Teams with an MVP who need users, traction, and clarity

Includes:

5–7 page marketing site

Positioning & messaging

Funnels, tracking & analytics

Investor pitch deck

Launch content & assets

Timeline:

3-5 Weeks

Outcome:

A launch-ready acquisition funnel with clear messaging, tracking, and conversion paths.

Sprint 2

Sprint Symbol

Launch + GTM Sprint

Take an existing MVP and make it understandable, desirable, and measurable. This sprint turns “we built something” into “people are signing up.”

For: Teams with an MVP who need users, traction, and clarity

Includes:

5–7 page marketing site

Positioning & messaging

Funnels, tracking & analytics

Investor pitch deck

Launch content & assets

Timeline:

3-5 Weeks

Outcome:

A launch-ready acquisition funnel with clear messaging, tracking, and conversion paths.

Sprint 2

Sprint Symbol

Launch + GTM Sprint

Take an existing MVP and make it understandable, desirable, and measurable. This sprint turns “we built something” into “people are signing up.”

For: Teams with an MVP who need users, traction, and clarity

Includes:

5–7 page marketing site

Positioning & messaging

Funnels, tracking & analytics

Investor pitch deck

Launch content & assets

Timeline:

3-5 Weeks

Outcome:

A launch-ready acquisition funnel with clear messaging, tracking, and conversion paths.

Sprint 2

Sprint Symbol

Launch + GTM Sprint

Take an existing MVP and make it understandable, desirable, and measurable. This sprint turns “we built something” into “people are signing up.”

For: Teams with an MVP who need users, traction, and clarity

Includes:

5–7 page marketing site

Positioning & messaging

Funnels, tracking & analytics

Investor pitch deck

Launch content & assets

Timeline:

3-5 Weeks

Outcome:

A launch-ready acquisition funnel with clear messaging, tracking, and conversion paths.

Sprint 3

Sprint Symbol

Modernisation + Scale Sprint

Fix the foundations before growth breaks them. This sprint removes UX and system debt so teams can ship faster with confidence.

For: Scaling teams stuck with UX or system debt

Includes:

Full UX audit

UI overhaul

Design system + tokens

Component library

Code cleanup plan

Improved dev velocity

Timeline:

4-5 Weeks

Outcome:

A cleaner, faster, more scalable product foundation that improves delivery velocity.

Sprint 3

Sprint Symbol

Modernisation + Scale Sprint

Fix the foundations before growth breaks them. This sprint removes UX and system debt so teams can ship faster with confidence.

For: Scaling teams stuck with UX or system debt

Includes:

Full UX audit

UI overhaul

Design system + tokens

Component library

Code cleanup plan

Improved dev velocity

Timeline:

4-5 Weeks

Outcome:

A cleaner, faster, more scalable product foundation that improves delivery velocity.

Sprint 3

Sprint Symbol

Modernisation + Scale Sprint

Fix the foundations before growth breaks them. This sprint removes UX and system debt so teams can ship faster with confidence.

For: Scaling teams stuck with UX or system debt

Includes:

Full UX audit

UI overhaul

Design system + tokens

Component library

Code cleanup plan

Improved dev velocity

Timeline:

4-5 Weeks

Outcome:

A cleaner, faster, more scalable product foundation that improves delivery velocity.

Sprint 3

Sprint Symbol

Modernisation + Scale Sprint

Fix the foundations before growth breaks them. This sprint removes UX and system debt so teams can ship faster with confidence.

For: Scaling teams stuck with UX or system debt

Includes:

Full UX audit

UI overhaul

Design system + tokens

Component library

Code cleanup plan

Improved dev velocity

Timeline:

4-5 Weeks

Outcome:

A cleaner, faster, more scalable product foundation that improves delivery velocity.

PRICING MODELS

PRICING MODELS

PRICING MODELS

PRICING MODELS

Pricing aligned to product stage not generic retainers

Our models align with your product's state and future, ensuring clear scopes and outcomes without long-term commitments.

Fractal Gradient

Core Sprints

These are time-bound (3-5 Weeks), outcome-focused engagements designed to move a product to its next meaningful milestone. Each sprint has a locked scope, clear deliverables, and a defined finish line.

Custom Pricing

Use Core Sprints when you need to reach a critical product milestone in a predictable timeframe.

Typical work includes:

Idea → MVP builds

Launch & GTM foundations

Product modernisation and system resets

Mini Sprints

Velocity Pods

Fractal Gradient

Core Sprints

These are time-bound (3-5 Weeks), outcome-focused engagements designed to move a product to its next meaningful milestone. Each sprint has a locked scope, clear deliverables, and a defined finish line.

Custom Pricing

Use Core Sprints when you need to reach a critical product milestone in a predictable timeframe.

Typical work includes:

Idea → MVP builds

Launch & GTM foundations

Product modernisation and system resets

Mini Sprints

Velocity Pods

Fractal Gradient

Core Sprints

These are time-bound (3-5 Weeks), outcome-focused engagements designed to move a product to its next meaningful milestone. Each sprint has a locked scope, clear deliverables, and a defined finish line.

Custom Pricing

Use Core Sprints when you need to reach a critical product milestone in a predictable timeframe.

Typical work includes:

Idea → MVP builds

Launch & GTM foundations

Product modernisation and system resets

Mini Sprints

Velocity Pods

Fractal Gradient

Core Sprints

These are time-bound (3-5 Weeks), outcome-focused engagements designed to move a product to its next meaningful milestone. Each sprint has a locked scope, clear deliverables, and a defined finish line.

Custom Pricing

Use Core Sprints when you need to reach a critical product milestone in a predictable timeframe.

Typical work includes:

Idea → MVP builds

Launch & GTM foundations

Product modernisation and system resets

Mini Sprints

Velocity Pods