Mara Pederson
Mara Pederson: Portfolio Redesign for a Senior UX Designer
Portfolio & Personal Brand Design
Full-Stack Delivery (Design + Dev)
Custom Illustration & Iconography
B2B Sales / Demand Generation / Outbound Strategy
B2B Sales / Demand Generation / Outbound Strategy
B2B Sales / Demand Generation / Outbound Strategy
LeadNorth: Building a Bold Digital Presence for a B2B Sales Agency
We designed and developed LeadNorth’s Framer website, creating a modular platform to showcase solutions, clients, and careers while aligning with their bold, strategy-first positioning.
Challenge
Solution
Results
LeadNorth, a B2B outbound sales agency, needed a website that matched their ambitious market positioning. While their methodology was proven, their digital presence lacked structure, persona-driven storytelling, and clear conversion paths. They needed a scalable, modern site to win trust with SaaS scale-ups, IT providers, and consultancies across NL and DACH.
Challenge
Solution
Results
LeadNorth, a B2B outbound sales agency, needed a website that matched their ambitious market positioning. While their methodology was proven, their digital presence lacked structure, persona-driven storytelling, and clear conversion paths. They needed a scalable, modern site to win trust with SaaS scale-ups, IT providers, and consultancies across NL and DACH.
Challenge
Solution
Results
LeadNorth, a B2B outbound sales agency, needed a website that matched their ambitious market positioning. While their methodology was proven, their digital presence lacked structure, persona-driven storytelling, and clear conversion paths. They needed a scalable, modern site to win trust with SaaS scale-ups, IT providers, and consultancies across NL and DACH.
UI/UX Design for B2B Websites
Web Development (CMS)
Multilingual & Localization Ready
Conversion Optimization & Lead Generation
Accessibility-First Web Design
Other Portfolio
See other Portfolio
Clickable Prototype Sprint
Investor Deck Polish
Messaging Sprint
Custom Illustration + Animation
Signup Flow Audit
Pricing Page Redesign
UI Consistency Fix
Analytics Setup Sprint
Hero Section Redesign
Landing Page Validation
Accessibility Quick Audit
Compliance UX Review
Product Teaser Animation
Coming Soon Page
Performance Optimization Sprint
Legacy Feature Audit
Stay connected®
From idea to scale we help founders design, build, and grow without the chaos of agencies or freelancers.
Work With Us
Company
Clickable Prototype Sprint
Investor Deck Polish
Messaging Sprint
Custom Illustration + Animation
Signup Flow Audit
Pricing Page Redesign
UI Consistency Fix
Analytics Setup Sprint
Hero Section Redesign
Landing Page Validation
Accessibility Quick Audit
Compliance UX Review
Product Teaser Animation
Coming Soon Page
Performance Optimization Sprint
Legacy Feature Audit
Stay connected®
From idea to scale we help founders design, build, and grow without the chaos of agencies or freelancers.
Work With Us
Company
Clickable Prototype Sprint
Investor Deck Polish
Messaging Sprint
Custom Illustration + Animation
Signup Flow Audit
Pricing Page Redesign
UI Consistency Fix
Analytics Setup Sprint
Hero Section Redesign
Landing Page Validation
Accessibility Quick Audit
Compliance UX Review
Product Teaser Animation
Coming Soon Page
Performance Optimization Sprint
Legacy Feature Audit
Stay connected®
From idea to scale we help founders design, build, and grow without the chaos of agencies or freelancers.
Work With Us
Company
Clickable Prototype Sprint
Investor Deck Polish
Messaging Sprint
Custom Illustration + Animation
Signup Flow Audit
Pricing Page Redesign
UI Consistency Fix
Analytics Setup Sprint
Hero Section Redesign
Landing Page Validation
Accessibility Quick Audit
Compliance UX Review
Product Teaser Animation
Coming Soon Page
Performance Optimization Sprint
Legacy Feature Audit
Stay connected®
From idea to scale we help founders design, build, and grow without the chaos of agencies or freelancers.
Work With Us
Company
