FinTech / DeFi / Blockchain

FinTech / DeFi / Blockchain

FinTech / DeFi / Blockchain

DeFi Platform: From Concept to Full-Stack Product, Marketing Site, and Explainer Video

We partnered with a confidential DeFi startup to design and develop their platform, marketing site, and explainer video — building trust, clarity, and usability in the fast-moving blockchain space.

Challenge

Solution

Results

The client, an emerging player in the decentralized finance (DeFi) ecosystem, needed more than just product design. They required a comprehensive digital presence — a user-friendly DeFi platform, a marketing site to attract and educate users, and an explainer video to distill complex blockchain concepts into a clear narrative. The challenge was balancing technical sophistication with clarity and trust for non-crypto-native users.

Challenge

Solution

Results

The client, an emerging player in the decentralized finance (DeFi) ecosystem, needed more than just product design. They required a comprehensive digital presence — a user-friendly DeFi platform, a marketing site to attract and educate users, and an explainer video to distill complex blockchain concepts into a clear narrative. The challenge was balancing technical sophistication with clarity and trust for non-crypto-native users.

Challenge

Solution

Results

The client, an emerging player in the decentralized finance (DeFi) ecosystem, needed more than just product design. They required a comprehensive digital presence — a user-friendly DeFi platform, a marketing site to attract and educate users, and an explainer video to distill complex blockchain concepts into a clear narrative. The challenge was balancing technical sophistication with clarity and trust for non-crypto-native users.

Product Design & Strategy

DeFi Platform UI/UX

Full-Stack Web Development

Explainer Video Production & Motion Design

Conversion Optimization for FinTech

Other Portfolio

See other Portfolio

Fixed-scope. Measured outcomes. Founder-first.

Momentum is the only moat.

Another month of waiting means missed funding, lost users, stalled sales. Or you start a sprint and in weeks, you’ve got something real to show, test, or sell.

Gradient Strike
  • Clickable Prototype Sprint

  • Investor Deck Polish

  • Messaging Sprint

  • Custom Illustration + Animation

  • Signup Flow Audit

  • Pricing Page Redesign

  • UI Consistency Fix

  • Analytics Setup Sprint

  • Hero Section Redesign

  • Landing Page Validation

  • Accessibility Quick Audit

  • Compliance UX Review

  • Product Teaser Animation

  • Coming Soon Page

  • Performance Optimization Sprint

  • Legacy Feature Audit

Fixed-scope. Measured outcomes. Founder-first.

Momentum is the only moat.

Another month of waiting means missed funding, lost users, stalled sales. Or you start a sprint and in weeks, you’ve got something real to show, test, or sell.

Gradient Strike
  • Clickable Prototype Sprint

  • Investor Deck Polish

  • Messaging Sprint

  • Custom Illustration + Animation

  • Signup Flow Audit

  • Pricing Page Redesign

  • UI Consistency Fix

  • Analytics Setup Sprint

  • Hero Section Redesign

  • Landing Page Validation

  • Accessibility Quick Audit

  • Compliance UX Review

  • Product Teaser Animation

  • Coming Soon Page

  • Performance Optimization Sprint

  • Legacy Feature Audit

Fixed-scope. Measured outcomes. Founder-first.

Momentum is the only moat.

Another month of waiting means missed funding, lost users, stalled sales. Or you start a sprint and in weeks, you’ve got something real to show, test, or sell.

Gradient Strike
  • Clickable Prototype Sprint

  • Investor Deck Polish

  • Messaging Sprint

  • Custom Illustration + Animation

  • Signup Flow Audit

  • Pricing Page Redesign

  • UI Consistency Fix

  • Analytics Setup Sprint

  • Hero Section Redesign

  • Landing Page Validation

  • Accessibility Quick Audit

  • Compliance UX Review

  • Product Teaser Animation

  • Coming Soon Page

  • Performance Optimization Sprint

  • Legacy Feature Audit

Fixed-scope. Measured outcomes. Founder-first.

Momentum is the only moat.

Another month of waiting means missed funding, lost users, stalled sales. Or you start a sprint and in weeks, you’ve got something real to show, test, or sell.

Gradient Strike
  • Clickable Prototype Sprint

  • Investor Deck Polish

  • Messaging Sprint

  • Custom Illustration + Animation

  • Signup Flow Audit

  • Pricing Page Redesign

  • UI Consistency Fix

  • Analytics Setup Sprint

  • Hero Section Redesign

  • Landing Page Validation

  • Accessibility Quick Audit

  • Compliance UX Review

  • Product Teaser Animation

  • Coming Soon Page

  • Performance Optimization Sprint

  • Legacy Feature Audit

Foundrline Logo White

✦ Design. Ship. Scale. Without the chaos.

© 2025 Foundrline. All rights reserved.

Foundrline Logo White

✦ Design. Ship. Scale. Without the chaos.

© 2025 Foundrline. All rights reserved.

Foundrline Logo White

✦ Design. Ship. Scale. Without the chaos.

© 2025 Foundrline. All rights reserved.

Foundrline Logo White

✦ Design. Ship. Scale. Without the chaos.

© 2025 Foundrline. All rights reserved.