Mara Pederson
Mara Pederson: Portfolio Redesign for a Senior UX Designer
Portfolio & Personal Brand Design
Full-Stack Delivery (Design + Dev)
Custom Illustration & Iconography
Ask Vinny: Redefining Property Management with an AI Teammate
We designed and developed the digital presence for Ask Vinny — an AI-powered teammate that streamlines property management from first enquiry to renewal, giving teams scale without extra headcount.
AI/ML-Driven UX
B2B SaaS Website Design
Web Development (Responsive)
Custom Illustration & Iconography
Interactive Motion & Animation Design
Objective: Redesign Ask Vinny’s website to effectively communicate its AI-powered property management solutions and enhance user engagement. The goal was to create a modern, visually compelling, and intuitive digital experience that highlights Ask Vinny’s innovative approach to real estate tech. The new design focuses on clarity, credibility, and conversion, ensuring seamless navigation and a refined brand identity.
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Scope of Work: 🔹 UI Design: UX research (user persona analysis, information flow, sitemap), high-fidelity UI design (wireframes, prototypes), design system creation (typography, colors, components), scalable UI components, custom iconography 🔹 Custom Illustration: Bespoke visual elements to simplify complex AI-driven processes, enhance storytelling, and reinforce brand identity 🔹 Web Development: Framer-based responsive web development, interactive micro-interactions, performance-optimized architecture 🔹 SEO & Analytics: On-page SEO optimization, structured data implementation, Google Analytics & Search Console integration, performance tracking
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The Challenge Ask Vinny needed a website that not only looked premium and modern but also clearly conveyed the benefits of its AI-powered property management solutions. Key challenges included: ✅ Simplifying technical AI-driven services into a user-friendly narrative ✅ Designing a visually appealing yet professional real estate tech website ✅ Ensuring smooth navigation and engagement across all devices ✅ Maintaining brand consistency with custom illustrations and UI elements
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Strategic Solution We crafted a high-impact website with: 🔹 Refined UI/UX – A clean, structured layout optimized for real estate professionals and property managers 🔹 Custom Illustrations – Visually compelling graphics to enhance storytelling and brand recall 🔹 Interactive Experience – Subtle animations and micro-interactions improving user engagement 🔹 SEO-Optimized Build – Fast-loading, structured, and search-friendly architecture
The result? A compelling, AI-driven property management website that captures attention, builds trust, and drives inquiries effortlessly.
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