Objective

Grassroot Lab sought to revamp its digital presence with a user-centric design that effectively conveys its mission of addressing complex social issues through public-private partnerships and innovative solutions. The goal was to create a modern, engaging, and functional website that aligns with their brand identity while ensuring an intuitive user experience.

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Scope of Work

The project involved custom UI design followed by custom development using Next.js, ensuring a fast, scalable, and future-proof digital platform. Key deliverables included:

Home Page: A visually impactful and informative landing page that highlights Grassroot Lab’s mission, initiatives, and impact.

About Us Page: A detailed overview of the organization's values, approach, and leadership.

Job Board: A structured and user-friendly job listing page to attract and connect talent with relevant opportunities.

Job Submission Page: A streamlined application system enabling seamless job submissions.

Contact Us Page: A functional and accessible inquiry page with clear communication channels.

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Challenges

Balancing Innovation with Usability: Implementing a Neobrutalistic design style while maintaining intuitive navigation and accessibility.

Content Hierarchy & Storytelling: Structuring content effectively to communicate the organization's multi-layered approach without overwhelming users.

Performance Optimization: Ensuring the website remains fast and responsive despite the visually bold design.

Scalability & Maintainability: Developing a website that can easily adapt to future updates and content growth.

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Strategic Solution

Design System & UI Approach:Leveraged Neobrutalistic design elements to create a bold yet structured layout.Used high-contrast colors and typography to enhance readability and engagement.Incorporated micro-interactions and animations for a dynamic user experience.

User Experience & Navigation:Designed a clear information architecture to facilitate seamless content discovery.Conducted usability testing across different age groups to refine the UX flow.Implemented responsive design principles to optimize accessibility across devices.

Development & Performance Optimization:Built the platform using Next.js for improved speed and scalability.Applied lazy loading techniques to enhance performance.Ensured SEO best practices were integrated for better visibility.

Accessibility & Inclusivity:Ensured compliance with WCAG standards, including alt text, high-contrast UI, and accessible form fields.Optimized mobile responsiveness for users across different demographics.

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Final result

The custom UI design and Next.js development successfully enhanced Grassroot Lab’s digital presence, aligning their brand identity with a modern and impactful online experience. The balance of Neobrutalistic aesthetics, intuitive navigation, and optimized performance resulted in a visually compelling yet highly functional website that strengthens their mission-driven approach.