Objective

To design and develop a high-converting lead generation landing page for Bucketlist Rewards, targeting Healthcare HR decision-makers. The goal was to communicate the platform’s AI-driven recognition solutions in a clear, persuasive, and frictionless way, driving demo sign-ups and positioning Bucketlist Rewards as a leader in healthcare employee engagement.

Scope of Work

User-Centric UI/UX DesignDeveloped a conversion-optimized landing page with a clear value proposition and strategic content hierarchy.Prioritized trust-building elements like healthcare case studies, client logos, and compliance badges.Ensured mobile-first responsiveness to cater to HR professionals accessing on-the-go.

Brand-Aligned Visual StorytellingCreated custom illustrations of healthcare recognition workflows to visually convey impact.Applied Bucketlist’s brand colors with warm tones to enhance trust and engagement.

Custom WordPress DevelopmentBuilt dynamic, flexible sections for case studies, FAQs, and demo forms with conditional logic for tailored user experiences.Implemented SEO best practices targeting keywords like "healthcare employee recognition solutions" to attract organic leads.Optimized performance, achieving 95+ PageSpeed scores for seamless user experience.

Challenges

Engaging Time-Strapped HR Teams: Healthcare HR professionals have limited time and need straightforward, persuasive messaging.

Communicating AI & Data-Driven Features: AI-based recognition tools needed to be easily understood without technical complexity.

Building Trust in a Competitive Market: The page had to stand out while addressing concerns around compliance, effectiveness, and ROI.

Strategic Solution

Messaging Tailored to Healthcare HROpened with pain-point-driven headlines (“Reduce Turnover with AI-Driven Recognition”) to immediately connect with audience needs.Integrated ROI-focused case studies showcasing measurable retention improvements.

Frictionless Conversion JourneyUsed sticky demo request buttons and short-form sign-ups to remove barriers.Included testimonial carousels from existing healthcare clients to reinforce credibility.

Performance-Optimized DevelopmentLightweight custom WordPress coding ensured fast load times.Conditional logic in forms dynamically adjusted questions based on user responses, streamlining the sign-up process.

Results

📈 23% increase in demo sign-ups within the first 60 days. 📉 15% lower bounce rate compared to previous landing pages. 🚀 30% faster page load speed, leading to better engagement. 🔍 Higher organic reach through targeted SEO, bringing in qualified healthcare HR leads.

Conclusion

By combining a healthcare-focused UX, strategic messaging, and high-performance development, we helped Bucketlist Rewards create a powerful conversion funnel that drives demo sign-ups and positions them as an industry leader in employee recognition for healthcare organizations.

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